Toniiq’s singular focus is to craft exceptional products with the highest levels of purity and concentrated potency.

Toniiq was established in Michigan in 2013, with the objective of disrupting the white-labeling model that makes up the majority of the supplement industry. “White-label” supplements are relabeled or rebranded supplements from big-box manufacturers. They are ready-made formulas sold to brands, who simply add their own label to it and market it as their own.

While there is nothing technically “wrong” with white-label supplements, they rarely (if ever) contain the highest possible levels of purity or concentrations of bioactive compounds, as the white label model hinges on readily available ingredients in bulk quantities.

That’s where we come in.

Every Toniiq product is sourced and formulated by... us. We deal directly with individual ingredient suppliers for each of our products, be they a generational family farm in the Andes or a bleeding-edge biotech lab in Tokyo.

We are direct-to-consumer in the truest sense; no cost-inflating middleman, no extravagant advisory boards, no ostentatious marketing campaigns. Instead, 50+ collective years of industry experience and frenzied word-of-mouth has taken us from what was just a dream in Michigan a decade ago, to over 2 million+ bottles sold in 30+ countries since 2020.

Now in 2024 we’ve set out to radically redefine product transparency in supplements, by providing fully published and traceable third-party testing reports for every batch we produce.